Energy savings lost to 'efficiency paradox'

I heard an interesting interview on CBC this morning with Shawn McCarhty, a Global Energy Reporter with the Globe and Mail. The story was called "Energy savings lost to 'efficiency paradox'. The bottom line is this: we've made almost everything more efficient (cars, furances, A/C, etc) but these gains are offset by increased consumption (driving farther, bigger houses, etc...).

I encourage you to have a read, and think about your own consumption. Have you ever consumed more because it didn't use use as much? I'm I'm guilty of that myself.